Vios in Greek means “life-giving”.
“Vios” – Our first Branding experience
We are a relatively young agency with a lot of experience in the industry. Our team has a wealth of knowledge and we’re always looking for new and interesting projects to work on. So, when the opportunity to work on the branding of Vios olive oil came up, we were very excited.
Vios in Greek means “life-giving”. This was perfect because not only it sounded great but also had a very strong meaning to the client. After the name was approved, we created the logo. We wanted to keep it simple, yet elegant and memorable.
Immediately after that, we found the bottle to accompany the richness of the olive oil from a company in Italy called VETROelite. The quality of their products matched the unparallel beauty of our branding.
The result was a great success and we are proud to have been part of such an exclusive product.
We started by doing some research on the olive oil industry and talking to the client about their vision for the brand.
Very important elements of the process were the facts and the history behind the motives of the founder to produce olive oil and how we counted this in our final proposal. Based on this, we came up with a few possible names and logos.
After presenting these to the client, the name that stacked to their heads (and ours) was “Vios”.